Is Your Packaging Holding Your Product Back on the Shelf?
You’ve got a great product. The question is whether your packaging tells people that before they even pick it up.
We partner with emerging and established CPG brands to build packaging and brand identity that sells itself on the shelf, no sales rep required. That matters most for broker-repped brands, where your packaging is often the only “salesperson” a buyer ever sees.
Through our packaging process, rooted in the Slingshot Method, we dig into what makes your product genuinely different, then build a brand story around it that holds up in a crowded aisle and in someone’s home.
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Frequently Asked Questions
We don’t have connections to any vendors. Can you guide us through that or provide recommendations?
Absolutely. We’ll introduce you to trusted partners across the industry; from printers and packaging producers to trademark consultants. We’ve built strong relationships with vendors we know and trust, so you don’t have to start from scratch.
If your needs are more complex or you're starting from square one, we can also be hired to research vendor options on your behalf. We’ll evaluate what’s best for your product and present tailored recommendations to help you move forward with confidence.
We already have a brand in place. Can you just help with the product packaging?
Of course! We love jumping in to create packaging that complements your existing brand, and takes it to the next level. We’ll make sure your product is ready to grab attention on the shelf.
Can you help us position our product to stand out from the competition?
Yes, that’s one of our specialties! We start by researching your industry, reviewing both direct and indirect competition, and defining what sets you apart. Then we translate that into a strategic design that’s uniquely yours (and impossible to ignore!).
Want a resource to guide you through best practices for strategic packaging? Check this out.
We’re on a tight-launch timeline. Can you help?
We can, and we’re ready to get moving! Our process is efficient and clearly structured to avoid delays. Need it even faster? We also offer an expedited option for projects that need to hit the shelf ASAP.
Can you provide guidance around legal or regulatory requirements?
We’ve got your back. While we’re not lawyers, we’re well-versed in the legal and regulatory standards CPG brands face. We’ll guide you through the basics and connect you with experts when needed, so your packaging is compliant.