Our Branding Process

Clear Target, Confident Decisions

It can feel overwhelming trying to manage multiple marketing efforts, align teams, and keep up with shifting trends. You end up making snap decisions and missing out on golden opportunities. Without a clear strategy and a cohesive brand, staying ahead of the competition and truly connecting with your audience is like trying to hit a moving target in a windstorm.

Let’s say goodbye to the daily grind and hello to a consistent branding process that gives you your time back.

With a strong strategic vision and a crystal-clear understanding of your audience, your marketing efforts will be aligned, intentional, and totally on-point. You’ll lead with confidence, armed with a complete visual brand toolkit that makes decision-making a breeze.

No more guessing—just a clear, straightforward path to growth and success, with the right tools and insights to keep your brand soaring high!

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Strategy

Ready

Strategy

Our strategic, intentional approach to branding always begins with detailed research and time together to understand all the ins and outs of the company for long-term success.

01 / Discovery Workshop

We’ll hunker down together for three hours and learn everything we can about the brand using personalized guided exercises.

02 / Brand Blueprint

We’ll create a custom brand blueprint that covers everything from your brand story and its unique personality to the ideal audience and differentiator.
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You’re In Good Hands

WEEKLY rhythm

Stress Free

While you’re busy managing a million other projects among your team, you can take a deep breath and know we have you covered. We share a complete timeline to kick off the project and share new deliverables each week for your review. It’s predictable, scheduled in advance, and oh-so-smooth.

Unique Framework

Clarity First

Starting with visuals alone can spark confusion and stall momentum. We believe in building brands like crafting a story, layer by intentional layer. With our Brand Blueprint™ framework, we uncover your brand’s essence first, so every visual choice sings with meaning and moves you forward with clarity.

expert guidance

Built Together

Our deep branding expertise meets your intimate knowledge of your business. Together, that’s where the magic begins. Through thoughtful collaboration, we listen, learn, and co-create every step of the way, ensuring each decision reflects the right voices and a shared vision coming to life.

Praise From Clients

Don’t just take it from us. We love celebrating others’ success!

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“The process of working withThe Good Kids exceeded my expectations! We knew we needed to invest in rebranding and each step of the way, we were assured that our decisions were in good hands. This group of talented and creative communicators were able to listen, adjust, brainstorm and guide us through the process until we arrived at an exciting outcome. So glad we decided to work with them!”
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“We recently had the opportunity to work with The Good Kids and the process couldn’t have been more wonderful. From the clear communication, to excellent organization, and of course the inspired creativity, we were really impressed from start to finish. We were handed all the tools to make a strong first impression within our community, and tell a compelling story for years to come.”
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CLIENTS WE’VE SERVED

Frequently Asked Questions

Communication is key, so I'm glad you asked! You will have a direct point of contact throughout the entire project, and one of the co-founders will always lead to ensure consistency from start to finish. At the beginning of every project, we guide your team through the timeline, define internal roles, provide an overview of the project scope, and schedule meetings in advance to ensure a smooth journey.

We minimize the number of meetings while still delivering the best results because we understand your busy schedule. Each Thursday or Friday, we send a video presentation of the week's deliverable for your team to review. Then, we meet every Monday or Tuesday to discuss feedback together. This allows your team to watch the presentation at their convenience and have internal discussions before our meeting. This approach keeps meetings intentional, concise, and highly productive. Simply put, you can expect one meeting with The Good Kids each week throughout the duration of the project.

We practice five main principles with every project we do to ensure not only a successful end result, but a fun experience along the way.

  • Always Ask "Why"
  • Speak With Kind Candor
  • Respond In A Timely Manner
  • Trust Your Expertise
  • Deliver On Schedule

We have a variety of offerings to help companies startup, shake up, or scale up. A typical branding client invests $10-30k in their rebrand. We realize this is a big commitment which is why we build brands to last for 20+ years designed to see immediate ROI.

While we've worked with a variety of industries, we specialize in serving Consumer Packaged Goods and Tourism clients. See our case studies to find past work in your industry.

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