casestudy

Valor Christian School International

The Work
  • Strategy
  • Identity
  • Mascot
  • Signage
  • Print

Valor Christian
School International

Valor Christian School International (VCSI) is a private school located in Beaverton, Oregon with global connections that serve their students. 

Designed to be different, VCSI delivers more than just educational excellence; they develop confident, creative and courageous leaders with international awareness. 

Early on, our founders recognized the advantages private school status afforded. Academic autonomy means VCSI students receive an education infused with Christian values, built on real-time and real-world needs, and delivered in small class sizes.

Small is great for class sizes, but big is better when it comes to worldly students; that is why VCSI expands education outside of the confines of the classroom. 

Integrated mission trips ensure all students experience the impact of faith in action. Additionally, VCSI’s One-2-One program, which pairs each student with an international student in educational need, creates graduates who exercise empathy, generosity and behaviors symbolic of the Good Samaritan.

They’ve been here since 2016, and look forward to making countless future students a part of their continued story.

The Challenge

When Valor Christian School International came to The Good Kids, it had an inconsistent brand that had never received the dedicated attention it deserved. The old brand didn’t exemplify the school in the best way possible, so it was time for a complete overhaul through The Good Kids’ signature approach to strategic branding. During the process, they saw the need to create a consistent brand design so that the visual decisions could be effortless during the next season of growth for Valor. It would also need a coherent identity to show it’s the only Christian school dedicated to individualized, innovative, and internationally influenced learning.


Samples from the old brand identity.
The competitive landscape.

The Solutions

Valor now uses an optimistic, honest, and bold tone of voice to inspire its students to use courageous faith in action. By focusing on core values like character, creativity, and commitment, Valor has a clear path for its mission of helping students discover their God-given gifts, nurture and develop those gifts, and prepare them to use them in service to God. Valor’s new brand emphasizes the unique fact that it is a local school with international reach. Student enrollment guarantees access to education for a foreign student in need.

During the brand design process, more attention was paid to how the school is fundamentally international-minded. The global mentality was at the forefront of the new logo design, especially in the circular shape made with the letter “V”, expressing all of the possibilities that Valor can bring to life. Its new color palette reflects the diverse culture and creative learning style of the school. The variety within the new palette has culturally appropriate colors that can be used for its sister schools around the world.

Part of the brand overhaul was updating the current Valor mascot to complement the school’s new brand style and strategy. The Good Kids’ design team reimagined the knight icon and emblem to reflect the “traditional meets modern” ways of the Christain school. Little details, all the way down to the linear vents on the knight’s helmet, reflect the forward motion the school intends to take with its new brand.

The Results

Valor’s brand has now been given the attention it always deserved. It reflects the pride Valor has in its ability to combine a high academic standard with a global mindset. Students, parents, and fans are able to recognize the Valor Knights at very first glance. With its new brand kit, the school is well on its way to helping families both locally and globally by ensuring every child has access to a high-quality, authentically Christian education.

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