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thegoodkids

Good Kids Win Gold

We took home top honors at the ADDYs! A whirlwind first year…

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Merry Christmas & Happy Holidays!

Our Gift To You Before we sign off for the holiday weekend,…

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The Good Kids Rebrand

Behold! The Good Kids Rebrand A lot has happened since The Good…

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Build Loyalty With The 12 Brand Archetypes

So far in this branding series, we’ve covered everything related to discovering…

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How To Create A Targeted Consumer Persona

Now that we’ve spent a few weeks doing the deep, inner work…

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How A Clear Vision Leads To Major Results

The third and final piece of the puzzle to fully understanding who…

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How To Craft Core Values That Matter

In this branding series, so far we’ve covered what branding is to…

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You Need A Mission Statement

The first element of any successful brand is the mission statement. I…

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What is branding? And why does it matter?

We hear the word ‘branding’ tossed around all the time in today’s…

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