Running a consumer packaged goods brand means juggling a lot. You’re managing retail partners, tracking sales, chasing deductions, and trying to build a loyal customer base. The right tools make that so much easier. Here are our favorite!

Marketing and Customer Data

1. Klaviyo (klaviyo.com)
Klaviyo is a CRM built for B2C brands. It brings your email, SMS, customer service, and data into one platform. You can send personalized messages based on what customers actually buy and browse. It’s a strong fit for brands selling direct to consumer alongside retail.

2. Triple Whale (triplewhale.com)
Triple Whale pulls your ecommerce and ad data into one dashboard. You get clearer attribution, better forecasting, and faster answers about what’s working. It’s especially useful if you run paid ads across multiple channels.

Retail and Sales

3. Destini (destini.co)
Destini adds a product locator to your website and ads. Shoppers see every nearby retailer that carries your product and can buy on the spot. That turns interest into a purchase before they lose it.

4. Confido (confidotech.com)
Confido tracks retailer deductions, trade promotions, and sales forecasts in one place. You can catch unexpected deductions and see which store deals actually pay off. That protects margins that often slip away unnoticed.

5. Orderful (orderful.com)
EDI compliance is a big hurdle for growing brands. Orderful converts your invoices and orders into the right EDI format automatically. That lets you work with retailers of any size without the usual technical headache.