Introduction
For a decade, Lucette Holistic Salon + Boutique has stood for something more than just great hair. Built on the belief that self-care and expert services go hand in hand, the salon became a beloved local spot, and a space for clients and team members alike could truly thrive.
The Challenge
Lucette came to us with a clear goal: Let’s make sure our outside matches our inside. And we were all in.
The salon’s reputation was built on warmth, trust, and expert services, but their brand didn’t quite reflect that anymore. It wasn’t wrong, it just wasn’t fully right.
They needed a look that showcased the depth of their expertise and the heart behind their service. Ideally it would balance professionalism with personality, and feel welcoming but elevated.
We were excited to help them rediscover and reintroduce their magic.
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The Solutions
We started with a discovery workshop to dig into what makes Lucette so loved within the community. From the start, it was clear: this wasn’t a get-in-and-get-out salon. At Lucette, they listen. They care. They believe caring for yourself is a necessity, not a splurge. More importantly, they believe it should be a ritual, not a rarity.
Their strategy reflected the business’ essence at the core. The optimal value proposition clearly mapped out the desires of Lucette’s target audiences. Their brand personality was defined as the Creator and the Lover; an intimate and exciting pairing. The overall theme of the brand was determined to be: Shining Your Inner Light.
Selected slides from brand blueprint
With our brand strategy mind, we explored three visual brand concepts that reflected different sides of the Lucette experience. Through collaboration and discussion, we moved forward with a direction that emphasized their unique, loving, and fun nature.
visual brand direction
Together, we brought to life:
- A cozy, confident brand voice that reflects their warmth and wit
- A bold look that’s elevated but not stuffy
- Messaging that celebrates beauty as self-connection, not self-correction
The Results
Lucette now has a brand that feels like a deep exhale.
They didn’t become something new; they finally look and sound like the salon they’ve always been.
It honors who they are, and boldly reflects where they’re going. Clients see it and feel it: the care, the craft, the why. The team has a renewed sense of pride in what they’ve built together.
And for us? This is the kind of project we live for – one rooted in meaning, care, and collaboration. Helping Lucette step into this next era, with beauty and boldness and heart, was nothing short of a joy!
