Summary

The Brand Archive podcast, hosted by Ben Brick and Ashton Hauff, explores the nostalgia surrounding brands from the past, examining what led to their decline and what lessons can be learned for current branding strategies. The hosts aim to engage a wide audience, particularly marketing professionals, by discussing various brands and their histories, while also encouraging audience interaction through questions and feedback.

Here’s a look at the episodes of season one:

takeaways

• Listeners can sign up for updates on future episodes.
• Brands are either growing or they’re dying.
• The podcast aims to archive and examine brands that have declined.
• Nostalgia plays a key role in the podcast’s theme.
• Lessons from past brands can inform current marketing strategies.
• The podcast is designed to be accessible to a broad audience.
• Marketing professionals can find actionable insights in each episode.
• Episodes will be kept short for busy listeners.
• Engagement with the audience will be a recurring segment.
• Upcoming episodes will feature brands like Blockbuster and Taco Bell.